Wednesday, July 18, 2012

Dragon Alliance - Frame of Mind Webisode Series

Dragon Alliance has released the first two of a four-part webisode series called Frame of Mind: The B-Sides of Life, featuring Mick Fanning, Evan Geiselman, Owen Wright, and Rob Machado. This cutting edge collection of short video stories is a sneek peak into the different sides of these surfers' personalities and what inspires them both in and out of the water.

By definition, Frame of Mind is described as "the disposition of one's inner thoughts." This series of webisodes is focused on the seldom seen personas behind some of surfing's biggest names.

Shop for your favorite Dragon Sunglasses online at Sunglass Garage.

Monday, May 28, 2012

Kasey Kahne Wins Nascar's Coca Cola 600

Von Zipper Suplex Sunglasses - Kasey Kahne Signature Sunglasses

Spy Optics, Von Zipper and Electric Visual have sponsored some crazy good Nascar Drivers. At Nascar's Coca Cola 600 Race on Memorial Day Weekend 2012, Spy Optics' driver Dale Earnhardt Jr finished in 6th place. Electric Visual's driver Kyle Busch finished 3rd.

Von Zipper's sponsored driver Kasey Kahne finally got his win for the Hendrick Motorsports Team finishing in 1st place. Von Zipper designed a Signature Sunglass for Kahne called the Suplex. The colorway is called Black Silver Victory Lane and its paired with a Grey Chrome Lenses. The Von Zipper Suplex is a great wrap style that easily fits a lot of different face shapes. This sunglass offers 100% UV protection, impact resistant polycarbonate lenses, maximum flexibility, pop n' lock cam hinges, rubberized nose pads and temple tips. 

Dale Jr and Kyle Busch both have Signature Sunglasses too. Dale Jr wears the Spy Dirty Mo and Kyle Busch wears the Electric KB1. Check out these great shades today at

Friday, April 13, 2012

Alana Blanchard Signature Sunglasses by Spy Optic

Spy Optic has partnered with Pro-Surfer Alana Blanchard on an awesome new Signature Collection of Spy Optic Sunglasses.

About Alana: She was born March 5, 1990 in Hawaii on the beautiful island of Kauai. Her dad taught her how to surf when I she was 4 years old and she started surfing competitively when she was 9. She is currently an ASP World Tour surfer and has been named "one of the best female surfers."

SPY Optic and photographer, Chris Straley, headed out to the North Shore for a photo shoot with Alana and her new sunglass collection. Check out this quick video about how it all went down.

Get your Alana Blanchard Signature Sunglasses by Spy Optic today at the Sunglass Garage! Free US Shipping Available.

Sunday, February 26, 2012

What Sunglasses are the Nascar Drivers wearing?

UPDATE: For 2013 Nascar Driver Sunglasses, click here >>

The 2012 Daytona 500 is here and the Nascar Drivers are all wearing sunglasses... in interviews and on the track. Everyone wants to know what they are so they can grab a pair of the latest fashion. Our brands represent four of the drivers this year. Here's the scoop:

Trevor Bayne – Von Zipper Hammerlock Sunglasses
Kyle Busch – Electric KB1 Sunglasses
Dale Earnhardt Jr. – Spy Dirty Mo Sunglasses
Kasey Kahne – Von Zipper Suplex Sunglasses

Wednesday, January 18, 2012

Smith Optics I/O Recon Goggle with GPS, Bluetooth Technology and Interchangeable Lenses

Smith Optics I/O Recon Snow Goggles
Smith Optics announced its exciting new partnership with Recon Instruments this week. They have created a new I/O Snow Goggle that boasts GPS and Bluetooth® MOD (Micro Optics Display) Live technology features as well as interchangeable lenses. This high tech goggle integrates the best of leading technology and design for skiers and snowboarders who want the ultimate ride.

For Immediate Release (Jan. 16, 2012): In a world where technology seems to be everywhere, market leaders Smith Optics and Recon Instruments are partnering to put tech where it matters - right in front of your eye. Through a formal partnership, Smith Optics will be debuting new product incorporating Recon Instruments direct-to-eye technology at the upcoming Outdoor Retailer, Snow Industries America (SIA), and ISPO trade shows. With Bluetooth® connectivity to smartphones more information will be immediately visible to skiers and snowboarders than ever before.

“When we created the I/O goggle the industry took notice. When Recon created their direct-to-eye technology early adopters noticed. Over the past few years we have been quietly working together to enhance both and we will proudly debut the result at the upcoming shows.” said Eric Carlson, VP of Product & Design at Smith Optics. Recon Instruments’ next generation of technology will boast a number of additional groundbreaking features. Users will be able to view Bluetooth® video on the widescreen LCD installed in the goggle and navigate through the fully integrated MOD Live experience with the use of a wireless remote.

The displays utilize GPS, accelerometer, gyroscope, altimeter and temperature sensors to provide skiers and riders with precise speed, jump, vertical, altitude, location, distance, and temperature measurements and readings in real-time. MOD Live boasts additional smartphone connectivity and advanced onboard apps.

"We're thrilled to be working with one of the most well known goggle brands in the world," said Dan Eisenhardt, CEO Recon Instruments. "The partnership exposes millions of skiers and riders to our industry leading Micro Optics Display technology."
At Smith, we make the great days better.

Recon Instruments Snow Goggle Technology Package

Smith I/O Goggle Features:

  • Med / Large Fit
  • Helmet Compatible
  • Includes 2 Spherical, Carbonic-X Lenses with TLT Optics 
  • Quick Release Lens System
  • 5X Anti-Fog Inner Lens
  • Patented Vaporator Lens Technology with Porex™
  • Ultra-Wide Silicone Backed Strap
  • 3-Layer DriWix Face Foam
  • Includes Microfiber Goggle Bag and Protective Hard Case
Recon Technology Features:
  • Speed
  • Jump Analytics
  • Vertical
  • Altitude
  • Distance
  • Location
  • Temperature 
  • Averages and Maximums
  • Chrono/Tracker
  • Run Counter (MOD Live)
  • Smartphone platforms
  • Navigation
  • Resort Points of Interest
  • Buddy Tracking
  • Text Messaging
  • Caller ID
The Smith Optics I/O Recon Goggles will be launched at $650 with four different color options:
  1. Black Frame w/ Interchangeable Ignitor Lens & Blue Sensor Lens - Item# IR7IBK12
  2. Black Frame w/ Interchangeable Green Sol-X Lens & Blue Sensor Lens - Item# IR7NXBK12
  3. Black Frame w/ Interchangeable Red Sol-X Lens & Red Sensor Lens - Item# IR7DXBK12
  4. Black Frame w/ Interchangeable Polarized Rose Copper Lens & Red Sensor Lens - Item# IR7EPBK12
The Smith Optics I/O Recon Goggles are currently available on the Sunglass Garage website for Pre-Order. They will start shipping in November 2012. Get on the waiting list today!